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Aircall + HubSpot: SMS follow-ups that react to every reply

SMS follow-ups that adapt to each reply — triggered by real-time Aircall events.

Aircall APIWebhooksHubSpot Workflows
Illustrative preview for Aircall + HubSpot: SMS follow-ups that react to every replyIllustrative preview
  1. Aircall event
  2. Webhook
  3. HubSpot workflow
  4. Conditional SMS
Each Aircall event hits a webhook, which starts or advances the matching HubSpot workflow. Delivery is validated before the next step runs.

The challenge

Text follow-ups were manual and didn't react to what contacts replied.

What I built

  1. Used the Aircall API and webhooks to capture real-time events like incoming messages.
  2. Triggered HubSpot workflow actions dynamically.
  3. Designed sequence logic with conditional follow-ups based on replies.
  4. Added delays and delivery validation before progressing.

Under the hood

Outcome

  • Reliable, scalable messaging flow between Aircall and HubSpot.
  • Follow-ups that respond to the conversation, not a fixed script.

Related

Related projects

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