Integrations & API
Connect HubSpot to the tools your business already runs on.
When a native integration doesn't exist — or doesn't do enough — I build one. Real-time webhooks or scheduled syncs, with the right records created, updated and associated every time.
- Sage Intacct catalog: 50,000+ products
- Top Rated on Upwork
- US business hours
The problem
Your data lives in five places. Your team copies it by hand.
- Orders, payments or work orders never reach HubSpot.
- The native app syncs the wrong fields — or too few.
- Duplicates appear every time the sync runs.
- An integration broke and nobody noticed for weeks.
What you get
What I deliver
Integration blueprint
A written decision on which system owns which field.
Real-time sync via webhooks
Changes land in HubSpot the moment they happen.
Scheduled sync jobs
Daily or hourly runs for bulk data.
Deduplication & matching rules
Records are matched before anything is created.
Error handling & retries
Failures are retried where safe and surfaced where not.
Documentation of every flow
Your team can see what runs, when and why.
How it works
How it works
- 1
Map systems & field ownership
Decide what flows where, and which side wins.
- 2
Prototype one record end-to-end
Prove the path with a single real record first.
- 3
Build full sync + edge cases
Volume, duplicates, failures and updates.
- 4
Monitor, document, hand over
Alerts and docs in place before I step back.
Related work
Where I've done this before
IllustrativeIndustrial & EquipmentSage Intacct → HubSpot: real-time search across 50,000+ products
A large product database made searchable on a HubSpot website — instantly, with filters that adapt as you type.
- Sage Intacct API
- HubSpot serverless functions
- HubL
- JavaScript
IllustrativeMarketing / AdvertisingGroundTruth Ads campaigns and performance, synced into HubSpot daily
Campaign performance in HubSpot every morning — no exports.
- Custom Code Actions
- HubSpot CRM API
- Scheduled workflows
IllustrativeSaaS / ServicesAircall + HubSpot: SMS follow-ups that react to every reply
SMS follow-ups that adapt to each reply — triggered by real-time Aircall events.
- Aircall API
- Webhooks
- HubSpot Workflows
IllustrativeE-commerceShopify, payments and HubSpot in real-time sync
Customers, orders and products from Shopify, current in HubSpot, with journeys that run themselves.
- Shopify
- Make
- Payment systems
- Custom CRM cards
Fit
Is this right for you?
A good fit if
- You use a tool with an API and HubSpot doesn't sync it well
- You need two-way or custom field mapping
Probably not a fit if
- A native HubSpot app already does exactly what you need — I'll tell you so.
FAQ
Common questions
Which two systems should be talking?
30 minutes. You show me how things work today; I'll tell you what I'd fix first and roughly what it takes — no pitch deck.
Almost always reply within 24 hours